My time at Kraken Sales Funnels was an incredibly rewarding experience, allowing me to work across a broad range of design projects while collaborating with a fantastic team. As the agency’s in-house graphic designer, I worked closely with the marketing director to bring fresh, engaging visuals to Kraken’s in-house brand.
Project Overview
From social media and email campaigns to blog headers, website assets, print materials, and advertisements, I had the opportunity to shape the company’s visual identity in a meaningful way. One of my proudest contributions was leading Kraken’s rebrand, creating a vintage 70s beach-inspired color scheme that softened the brand’s visual presence while staying true to its bold, high-energy "Fun, Fast, Fierce" motto.
The Challenge
Kraken Sales Funnels had an established identity, but its existing color palette felt harsh and didn’t fully capture the fun, approachable nature of the brand. I aimed to refine the look and feel, maintaining Kraken’s strong presence while making it more inviting and visually harmonious. This rebrand is reflected through these selected works of email, social media, and web design.
Outcome
Through strategic design choices, I helped evolve Kraken’s brand identity into something that felt more like "Kraken." My work on social media, email design, and other digital assets further reinforced this fresh direction, ensuring a cohesive and impactful presence across all platforms. Additionally, by leading and managing design contractors, I helped streamline production while maintaining quality and consistency across the brand.
Images copyrighted by Kraken Sales Funnels. Created through Kraken Sales Funnels. All rights reserved. Unauthorized use, reproduction, or distribution is strictly prohibited.