Greenprint
Anti–fast fashion apparel and campaign built from thrifted materials
Role: Brand identity, apparel design, screen printing, art direction, photography, campaign design
Project Overview
Greenprint was born from a deep dissatisfaction with the lack of accessible sustainable fashion. The rise of fast fashion has fueled a culture of bulk consumption and waste, with 84% of donated clothing ending up in landfills despite good intentions. On the other hand, sustainable fashion brands are often prohibitively expensive, limiting their reach.
This project addressed the disconnect between affordability, sustainability, and style by repurposing donated clothing and elevating it with impactful, eco-friendly designs. Greenprint challenges the norms of the fashion industry, offering an accessible alternative that doesn’t compromise on quality or ethics.
Execution
Created a cohesive brand identity and conceptualized a project proposal
Designed graphics that turn sustainability messaging into wearable, thought-provoking statements
Screen-printed each piece using sustainable inks and thrifted threads
Directed and photographed a campaign to showcase the collection in context
Developed social media assets and messaging to communicate the initiative
Designed exhibition poster and supporting collateral for final presentation
Outcome
Greenprint was more than just a thesis—it was a passion project demonstrating how creativity and strategy can spark change. This project not only expanded my skillset but also reinforced my belief that design can be a powerful vehicle for social impact. Greenprint continues to serve as a reminder that change starts with intentional choices—and that style and sustainability can coexist beautifully
My work was selected to be featured at the Black and Gold Donor Event, an exclusive showcase at Oakland University’s art gallery where I represented the art department alongside three other designers.
Filmed and Edited by Dho Yee Chung