Greenprint is an anti-fast-fashion initiative I created from start to finish. I designed the apparel, brand identity, and social media campaign, screen-printed each piece using sustainable materials, and photographed the final collection. By repurposing thrifted clothing, Greenprint blends sustainability, style, and accessibility into a fully realized eco-friendly fashion line.
Project Overview
Greenprint was born from a deep dissatisfaction with the lack of accessible sustainable fashion. The rise of fast fashion has fueled a culture of bulk consumption and waste, with 84% of donated clothing ending up in landfills despite good intentions. On the other hand, sustainable fashion brands are often prohibitively expensive, limiting their reach.
This project addressed the disconnect between affordability, sustainability, and style by repurposing donated clothing and elevating it with impactful, eco-friendly designs. Greenprint challenges the norms of the fashion industry, offering an accessible alternative that doesn’t compromise on quality or ethics.
Concept Development
The project began with sketches for apparel designs, logo concepts, and social media identity. I focused on balancing aesthetic, nature-inspired imagery with impactful messaging.
Once the designs were completed digitally, I moved on to the process of emulsifying and screen-printing the designs on my thrifted clothing items.
Campaign
I directed a photoshoot to showcase the apparel and created a social media campaign to share Greenprint’s mission.
Finally, I designed a poster for the final exhibition gallery.
Outcome
Greenprint was more than just a thesis—it was a passion project demonstrating how creativity and strategy can spark change. This project not only expanded my skillset but also reinforced my belief that design can be a powerful vehicle for social impact. Greenprint continues to serve as a reminder that change starts with intentional choices—and that style and sustainability can coexist beautifully
My work was selected to be featured at the Black and Gold Donor Event, an exclusive showcase at Oakland University’s art gallery where I represented the art department alongside three other designers.
Filmed and Edited by Dho Yee Chung